
Professional history
Centrifuge Brand Marketing, lead copywriter
November 2018-present
Responsible for writing marketing collateral, including copy for websites, social media channels, email campaigns, brochures, sales folders, trade-show booth graphics, direct mail, video scripts, and other material on demand. Also responsible for brainstorming marketing plans, slogans, mottos, and names for companies as well as copy editing all material produced in-house.
Erikson Institute, director of audience engagement and content strategy
February 2017 to September 2018
Primarily responsible for overseeing Erikson Institute's Facebook, Twitter, Instagram, and LinkedIn accounts, including implementing Marketing and Communications strategy, creating Facebook and Twitter ads, writing all posts, taking photos, shooting video, scheduling, and retrieving and analyzing social metrics. Also responsible for writing stories, marketing materials, and digital newsletters; copy editing print and online content; and executing search engine optimization.
Chicago Tribune, digital news editor
March 2014 to February 2017
Responsible for writing stories, sidebars, informational graphics, timelines and other material for chicagotribune.com; selecting, editing and preparing content for chicagotribune.com, including writing headlines, writing captions and rewriting when necessary; using Chicago Tribune's Twitter, Facebook and Google Plus channels to promote content and coordinate promotion with Tribune sub-accounts.
RedEye, web editor
2011 to 2014
Responsible for writing daily digital features; coordinating and planning the daily, weekly and monthly content schedule; implementing the digital strategy for redeyechicago.com; overseeing a group of freelancers, reporters and photographers to carry out the day-to-day content of the site; retrieving and analyzing traffic data for redeyechicago.com; and creating content such as photo slideshows and videos.
RedEye, sports editor
2009 to 2011
Responsible for writing daily features for the print and digital edition; overseeing daily content for RedEye's sports section, in print and online; directing staff reporters and freelancers; and editing content. As sports editor, created RedEye sports' accounts on Twitter, Facebook, Pinterest and Tumblr.
RedEye, copy editor
2002-2009
Responsible for copy editing print and digital editions, including rewriting stories, writing headlines, writing captions and fact-checking; writing and contributing to daily features.
Elgin Courier News, copy editor
2002
Responsible for copy editing stories, including rewriting copy, writing headlines, writing captions and fact-checking; designing the newspaper's national and local pages.
RacingOne.com, associate editor
2000 to 2002
Responsible for writing stories, overseeing freelancers, copy editing stories, writing headlines and posting stories on RacingOne.com.
St. Petersburg Times, copy editor
1999-2000
Responsible for copy editing, writing headlines, writing photo captions and designing pages for the metro sections of the St. Petersburg Times and its regional editions.
Sun Publications, senior copy editor
1997 to 1999
Responsible for overseeing the day-to-day operations of a six-member central copy desk, editing stories for The Associated Press and Sun Publications style, determining style, and updating and writing the Sun Publications stylebook.
Daily Journal, copy editor
1996 to 1997
Responsible for copy editing stories for The Associated Press and Daily Journal style, and compiling, editing and designing the wire and business pages of the Daily Journal.
The Saturday Evening Post, editorial intern
1994
Responsible for copy editing, general editorial tasks, and writing material for The Saturday Evening Post, a national bimonthly general interest magazine with a circulation of more than 500,000.
Other skills
Software and web-based
Experience with WordPress, Adobe Omniture analytics, Google analytics, Adobe Photoshop, Trello, Sprout Social, Timeline JS3, MailChimp, Chartbeat and Slack. Extensive use and knowledge of social media, both personal and professional, including Twitter, Facebook, Instagram, Tumblr, Pinterest, LinkedIn, Google Plus and Snapchat.
